Esthetic
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Ergotrail

Project Overview:

We collaborated with the client to design a WordPress landing page that directs potential customers to their Amazon store. The page effectively showcases how the Ergotrail Soft Flask supports trail runners, hikers, and outdoor enthusiasts in staying hydrated during their activities.

Our contributions included:

  • Highlighting Key Features: Showcasing the Soft Flask’s compact, lightweight design and durability through vivid imagery and concise copy.
  • Visual Storytelling: Incorporating lifestyle photos of the product in action and an earthy colour palette that resonates with outdoor enthusiasts.
  • Streamlined Shopping Experience: Guiding the client in creating intuitive calls-to-action for a seamless transition to their Amazon store.
Ergotrail · Project Scope Analysis · Esthetic
Ergotrail · Esthetic · December 2024
Project Scope Analysis ↘
0 25 50 75 100
01 — BrandBrand Design & Art Direction
90
02 — Landing PageWordPress Landing Page
100
03 — TypographyTypography & Visual Language
85
04 — E-commerceAmazon Store Integration
92
05 — SEOSEO & Discoverability
80

Select a row to expand details

Impact Score
Effort Weight
Phase
Effort Weight
Impact Score
ClientErgotrail
IndustryOutdoor Lifestyle
ServicesE-commerceArt DirectionBrand DesignTypographySEO
TimelineDecember 2024
Ergotrail · Esthetic · Outdoor Lifestyle · 2024

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