Project Overview:
The Stay Collection is a 5-star aparthotel nestled in Green Point near Cape Town’s iconic V&A Waterfront. Our collaboration focused on revamping their logo, adopting a modern approach that resonates with their brand.
Our contributions included:
- Logo Redesign: Revitalising The Stay Collection’s logo to reflect a sleek, modern, and sophisticated brand identity that aligns with their premium offerings.
- Style Guide and Art Direction: Formulating a comprehensive style guide and art direction to ensure brand consistency across all platforms, reflecting The Stay Collection’s identity.
The Stay Collection · Esthetic · January 2019
Project Scope Analysis ↘
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01 — IdentityLogo Redesign & Brand Design
02 — DirectionArt Direction & Style Guide
03 — TypographyTypography & Visual Language
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The Stay Collection · Esthetic · Hospitality · 2019
